Website Analysis – foundation for the optimization of the business
Web analytic is so much more then counting pageviews
We often hear that web analytic is the same as finding out how many times a website has been visited. But there’s more to it than that. Web analytics is about providing answers. Reply to how the organization or company performe digitally. Whether it’s on the website, intranet, social media or apps.
We also provide help to optimize your website.
Once you have insight of your website’s performance, we can help you optimize it. It may be that users are looking for something specific on your website and if they don’t find it they quickly leave the site. It is often a long-term process to understand its users and to optimize the website by their needs. But it is a priceless job for everyone who works professionally with digital channels and platforms.
Marketing driven by data
Understanding your target groups’ behavior and needs is the foundation of Analytica, and we answer your brand relevant issues with data derived from Analytics:
Which audiences are most important to your brand?
What key audiences have your brand overlooked?
What content should we present the brand’s target groups?
What options do we have to get in touch with, motivate and engage the target groups, and which of the options will give you the best business results?
Make smarter decisions with Analytics
We help you achieve more knowledge about already known factors that affect your business, while we identify new audience insights that you have not yet considered. We use Analytics and incorporate it in all activities, such as:
Increased use of attribution technologies understanding of the various marketing channels contributions and proper attribution of activity the value of your business.
Behavioural studies of customers and potential customers to your site, so the conversion rate can be optimized.
Defining a comprehensive plan of action, putting you in touch with your most important target groups.
We use analytics technologies to collect and analyze critical data to inform and improve decision-making processes in your business.
Expert in all Analytics technologies
Web tech Master is Google Analytics Partner and therefore complies with a series of standards for Web Analytics. We are committed to continuously report its results to Google about Web Analytics findings – in particular findings within Google Analytics. With the partnership, Analytica DWC access a range of features and capabilities of Google Analytics, which is reserved only for a select few companies in the world.
In addition to Google Analytics, we work with all major available Web Analytics tools such as Adobe SiteCatalyst and Webtrends.
We are an independent company with long experience in the digital analysis as a strategic platform.