SEO – visibility in search engines
At Analytica DWC we provide full service consulting for SEO or Search Engine Optimisation (SEO). This means that we ensure your company’s visibility in the search engines so that your existing and potential customers find you when they search on Google, Bing or a third search engine.
In working with search engine optimization we provide include the following services:
Keyword analyse and potential assessment
Technical analysis and implementation
Setting up Google Analytics, SiteCatalyst or other Web Analytics
Content Development – see also content marketing
Ongoing link building
What is SEO?
The purpose of search engine optimization are:
That your website should be higher in search results than your competitors
To your website increases the amount of relevant traffic from search engines
Visibility in search engines is extremely important. If your website is on page 2 of the search results when your potential customers search for your product, you are rarely found. Thus, the valuable traffic from search engines will be limited.
Conversely, you will often be seen if you are in the top 5 on page 1, and the likelihood of traffic to your site increases significantly. It gives you a strong foundation to sell more products if your website while properly optimized for the needs of users.
SEO deals only with the organic search results, which are the results, you do not pay the search engines to display. Paid results such as AdWords falls under PPC.
Optimizing technology, content and authority
We consider SEO as a three-part process consisting of a technical set-up, development of relevant content and focus on increased authority. When these elements are combined in an effective SEO strategy, the outcome is better rankings in search engines and increase traffic to your website.
Technical setup of the website
The search engines are constantly working to introduce users to the most relevant content to the user’s search. This requires the technical set-up of your website as search engines must be able to read and understand the contents.
It is also vital that you collect the right information about traffic on your website as web analytics is central to the ongoing search engine optimization. By monitoring and analyzing user behavior and results, the process can be constantly optimized. Tracking of traffic going on with tools like Google Analytics, Adobe SiteCatalyst and Webtrends.
Content based on target
The content on your website should of course be relevant to your current and potential customers, as users typically browse the web to get help with a problem or answer to a question. Helps your content the user on the right track, you’ll get the best starting point for both high rankings in search engines and an increased conversion rate.
Developing relevant content to external parties is also an essential element of a good SEO strategy. Production of quality content for online news media, partners, and other related websites will drive traffic to your website. At the same time links from these sites tell the search engines that your website is relevant to your business, and it helps to increase your site’s authority.
Authority gives good rankings
Google rewards good and relevant websites with increased authority, and high authority gives better rankings in the search engine. Therefore, we work systematically to improve the authority of your company’s website, and thus the website’s ability to rank high on Google. We optimize the mention of your business, improves the overall performance of the website, to seek links from relevant stakeholders and making additional link building for the website.
Increased use of data and analytics SEO meaningful and effective. We define your target audience and analyze search trends and search volume, so we can select the most important keywords for your business. Once the strategy is in place and the work is initiated, we use web analytics to evaluate the ongoing process, so we can constantly improve results and drive your business forward.
Please feel free to contact us if you want to know more about SEO and how we can achieve results for your business.